In the early days of XRP, Chief Technology Officer David Schwartz revealed a behind-the-scenes story about how the project was almost named something completely different. The Ripple CTO recently introduced two initial brand name candidates on social media and detailed the backstory of the brand's formation.
Schwartz mentioned two names that were discussed during the project's early 'Newcoin' period while answering a user's question on X (formerly Twitter). One was 'Stamps', and the other was 'BeemPay'. Users could glimpse the discussions that took place before the name 'Ripple' was finalized through the past emails and project memos he shared.
He explained that in March 2012, Arthur Britto strongly advocated for 'Stamps' as the project name, which was being developed under the name 'Newcoin' at the time. This fact was also confirmed in an email he sent to Jed McCaleb in September. The email also mentioned the implementation plan for a Layer 1 smart contract, which became one of Ripple's core features and sparked discussion about the development team's technological foresight.
While the reasons why the initial project name candidates were ultimately rejected were not disclosed, Schwartz revealed that team member Ryan Fugger played a key role in deciding the name 'Ripple'. Fugger was a software developer and advisory committee member at the time, and is considered a key contributor to shaping Ripple Labs' identity.
Ripple's history has evolved alongside its name. XRP Ledger was first released in June 2012, and the formal organization 'Newcoin' was launched in September of the same year. The brand identity and technological architecture were established through subsequent transformations from Opencoin to Ripple Labs in 2013.
After this statement was released, the Ripple community's interest in the project's history and identity has been reignited. Particularly, the previously rejected names like 'Stamps' and 'BeemPay' have gained renewed attention, highlighting the importance of brand building and the weight of initial decisions. The XRP community and cryptocurrency industry are using this anecdote as an opportunity to review Ripple's journey to its current status.
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